kangaroo island

ki.deadline.net.au is a great example of why the product was conceived. PulseRate was originally designed to replace the age old "Visitors Book" and location guide with cutting edge social media.

Through traditional advertising campaigns such as signage on the Kangaroo Island ferry, radio and print, tourists that travel to Kangaroo Island were encouraged to share their reviews, photos and videos via PulseRate.

The tourism operators themselves, such as the owner of the quaint little Bed and Breakfast, or the Manager of the local Cellar Door could also promote their offering by uploading media of their choice.

This site became the facilitator of this social media driven conversation between customer and supplier, tourist and tourism operator.

Site is no longer being used by Sealink

defence teaming centre

As at mid-May 2010 Deadline Media completed the redevelopment the Defence Teaming Centre’s website at www.dtc.org.au

The new DTC website includes an implementation of PulseRate that serves as a directory of the DTC membership and assists in facilitating the online conversation about South Australia’s vibrant and rapidly growing Defence Industry.

This is an excellent example of a business to business application for PulseRate and includes a LinkedIn feature along with a different interface and navigation template. Also note how the member contributed content can be displayed by industry sector, instead of content type.

See the DTC implementation of PulseRate can be found at www.dtc.org.au/pulserate

project in progress:
solstice media -
the independent weekly

Solstice Media are one of South Australia’s leaders in distributing independent news based content using digital media in the form of “InDaily” the email based daily news service spawned from the very successful “Independent Weekly” newspaper. The team at Solstice have been considering their social media integration strategy for quite some time and in early May 2010 committed to a pilot implementation of PulseRate. The pilot project that is currently in progress will facilitate location based online conversation about event and venues in the Adelaide CBD. The pilot project is expected to be live in early August 2010 and will receive strong promotional support in both the Independent Weekly and InDaily publications.